The marketing edge for filmmakers : developing a marketing mindset from concept to release /

"Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process--from concept to post-production--and illustrates how creative decisions at each stage will impact the marketability of a fi...

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Détails bibliographiques
Auteurs principaux:	Schwartz, Russell, approximately 1948- (Auteur), MacDonald, Katherine, 1980- (Auteur)
Format:	Livre
Langue:	anglais
Publié:	New York, NY : Routledge, 2020.
Collection:	American Film Market presents.
Sujets:	Motion picture industry > United States > Marketing. Motion picture industry > Marketing. United States.
Accès en ligne:	(Single User Access)

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