The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /

"The eighth edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends i...

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Bibliografski detalji
Glavni autor:	Scott, David Meerman (Autor)
Format:	Knjiga
Jezik:	engleski
Izdano:	Hoboken, New Jersey : Wiley, [2022]
Izdanje:	Completely revised & updated 8th edition.
Teme:	Internet in public relations. Internet marketing.

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Youtility : why smart marketing is about help not hype /
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Internet research skills /
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Consumer behaviour and the arts : a marketing perspective /
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The marketing edge for filmmakers : developing a marketing mindset from concept to release /
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Marketing fashion : strategy, branding and promotion /
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Fashion & luxury marketing /
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Standing room only : marketing insights for engaging performing arts audiences /
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The end of fashion : how marketing changed the clothing business forever /
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What we owe each other : a new social contract /
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The vocal skills pocketbook /
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The voice book : for everyone who wants to make the most of their voice /
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Augmented reality in public spaces : basic techniques for video mapping.
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