The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /

"The eighth edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends i...

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Bibliografiske detaljer
Hovedforfatter:	Scott, David Meerman (Author)
Format:	Bog
Sprog:	engelsk
Udgivet:	Hoboken, New Jersey : Wiley, [2022]
Udgivelse:	Completely revised & updated 8th edition.
Fag:	Internet in public relations. Internet marketing.

Lignende værker

Digital marketing : [strategy, implementation and practice] /
af: Chaffey, Dave, 1963-, et al.
Udgivet: (2022)

Jab, jab, jab, right hook : how to tell your story in a noisy social world /
af: Vaynerchuk, Gary
Udgivet: (2013)

Youtility : why smart marketing is about help not hype /
af: Baer, Jay, 1969-
Udgivet: (2013)

The social media bible : tactics, tools, & strategies for business success /
af: Safko, Lon
Udgivet: (2012)

Branded interactions : marketing through design in the digital age /
af: Spies, Marco, et al.
Udgivet: (2020)

Seo 2022: Marketing Campaign Successful: How To Become An SEO Pro: SEO Basics To Make Your Digital /
af: Jackline, Sara
Udgivet: (2022)

DROPSHIPPING E-Commerce Business Model 2022: Beginners' Guide to Starting and Making Money Online in the E-Commerce Industry /
af: Basil, Males
Udgivet: (2022)

Harnessing the power of Google : what every researcher should know /
af: Brown, Christopher C., 1953-
Udgivet: (2017)

Internet research skills /
af: OÌ Dochartaigh, Niall
Udgivet: (2012)

The ultimate marketing plan : target your audience! get out your message! build your brand! /
af: Kennedy, Dan S., 1954-
Udgivet: (2011)

E-commerce : business, technology, society /
af: Laudon, Kenneth C., 1944-, et al.
Udgivet: (2022)

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
af: Dib, Allan
Udgivet: (2021)

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
af: Dib, Allan
Udgivet: (2021)

Brand storytelling : integrated marketing communication for the digital media landscape /
af: Quesenberry, Keith A.
Udgivet: (2023)

Consumer behaviour and the arts : a marketing perspective /
Udgivet: (2022)

Consumer behaviour and the arts : a marketing perspective /
Udgivet: (2022)

Music management, marketing and PR /
af: Anderton, Chris, et al.
Udgivet: (2022)

The disconnect : a personal journey through the internet /
af: Kiberd, Roisin
Udgivet: (2021)

Google and the digital divide : the bias of online knowledge /
af: Segev, Elad
Udgivet: (2010)

How to Build Your Brand : Implementing a Proven and Effective Process.
af: Lubin, Laurence
Udgivet: (2022)

Teaching online : a practical guide /
af: Ko, Susan Schor, et al.
Udgivet: (2017)

Permission marketing : strangers into friends into customers.
af: Godin, Seth
Udgivet: (1999)

Event marketing in the context of higher education marketing and digital environments /
af: Neus, Florian
Udgivet: (2020)

Social media marketing all-in-one for dummies, 4th edition /
af: Jan, Zimmerman
Udgivet: (2017)

The sugar syndrome /
af: Prebble, Lucy
Udgivet: (2003)

Creative arts marketing /
af: O'Sullivan, Terry, 1957-, et al.
Udgivet: (2017)

The marketing edge for filmmakers : developing a marketing mindset from concept to release /
af: Schwartz, Russell, approximately 1948-, et al.
Udgivet: (2020)

Marketing fashion : strategy, branding and promotion /
af: Posner, Harriet
Udgivet: (2018)

Fashion & luxury marketing /
af: Solomon, Michael R., et al.
Udgivet: (2022)

Research strategies : finding your way through the information fog
Udgivet: (2008)

Standing room only : marketing insights for engaging performing arts audiences /
af: Bernstein, Joanne Scheff, 1945-
Udgivet: (2014)

The end of fashion : how marketing changed the clothing business forever /
af: Agins, Teri
Udgivet: (2000)

SOCIAL HOUSING IN PERFORMANCE : the english council estate on and off stage.
af: BESWICK, KATIE
Udgivet: (2020)

TED talks : the official TED guide to public speaking /
af: Anderson, Chris, 1957 January 14-
Udgivet: (2017)

Hooked : how to build habit-forming products /
af: Eyal, Nir
Udgivet: (2014)

E-Commerce Business Model 2020: This Book Includes: Online Marketing Strategies, Dropshipping, Amazon FBA - Step-by-Step Guide with Latest Techniques to Make Money Online and Reach Financial Freedom /
af: WORK, JIM
Udgivet: (2020)

What we owe each other : a new social contract /
af: Shafik, Minouche
Udgivet: (2021)

The vocal skills pocketbook /
af: Payne, Richard A.
Udgivet: (2004)

The voice book : for everyone who wants to make the most of their voice /
af: McCallion, Michael
Udgivet: (1998)

Augmented reality in public spaces : basic techniques for video mapping.
af: Maniello, Donato
Udgivet: (2017)