The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /
"The eighth edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends i...
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| Auteur principal: | |
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| Format: | Livre |
| Langue: | anglais |
| Publié: |
Hoboken, New Jersey :
Wiley,
[2022]
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| Édition: | Completely revised & updated 8th edition. |
| Sujets: |
| Résumé: | "The eighth edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing & PRA provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business"-- |
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| Description: | Includes index. Revised edition of the author's The new rules of marketing & PR, [2020]. |
| Description matérielle: | xviii, 462 pages ; 23 cm. |
| ISBN: | 1119854288 (paperback) 9781119854289 (paperback) |