Digital marketing : [strategy, implementation and practice] /
"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisat...
Đã lưu trong:
| Những tác giả chính: | , |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
Harlow ; New York :
Pearson,
[2022]
|
| Phiên bản: | Eighth Edition. |
| Những chủ đề: |
| Tóm tắt: | "Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"-- |
|---|---|
| Mô tả vật lý: | xxv, 534 pages : illustrations (color) ; 27 cm |
| Thư mục: | Includes bibliographical references and index. |
| số ISBN: | 129240096X 9781292400969 |