Event marketing in the context of higher education marketing and digital environments /
Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields...
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| Autor principal: | |
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| Formato: | Recurso Eletrônico livro eletrônico |
| Idioma: | inglês |
| Publicado em: |
Wiesbaden :
SpringerGabler,
[2020]
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| coleção: | Gabler research. Retailing and international marketing.
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| Assuntos: | |
| Acesso em linha: | ProQuest Ebook Central ProQuest Ebook Central SpringerLink |
Sumário:
- Events as a Customer Touchpoint in Student Life
- Event Portfolios of Higher Education Institutions
- Differences and Similarities in Motivation for Offline and Online eSports-Event Consumption
- Interaction in Social Live Streaming Services.