Event marketing in the context of higher education marketing and digital environments /
Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields...
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| Format: | Electronic eBook |
| Language: | English |
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Wiesbaden :
SpringerGabler,
[2020]
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| Series: | Gabler research. Retailing and international marketing.
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| Subjects: | |
| Online Access: | ProQuest Ebook Central ProQuest Ebook Central SpringerLink |
Table of Contents:
- Events as a Customer Touchpoint in Student Life
- Event Portfolios of Higher Education Institutions
- Differences and Similarities in Motivation for Offline and Online eSports-Event Consumption
- Interaction in Social Live Streaming Services.