Event marketing in the context of higher education marketing and digital environments /

Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields...

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Главный автор:	Neus, Florian
Формат:	Электронный ресурс eКнига
Язык:	английский
Опубликовано:	Wiesbaden : SpringerGabler, [2020]
Серии:	Gabler research. Retailing and international marketing.
Предметы:	Education, Higher > Marketing. Special events > Marketing. Événements spéciaux > Marketing. Electronic books.
Online-ссылка:	ProQuest Ebook Central ProQuest Ebook Central SpringerLink

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