Event marketing in the context of higher education marketing and digital environments /

Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields...

Deskribapen osoa

Gorde:

Xehetasun bibliografikoak
Egile nagusia:	Neus, Florian
Formatua:	Baliabide elektronikoa eBook
Hizkuntza:	ingelesa
Argitaratua:	Wiesbaden : SpringerGabler, [2020]
Saila:	Gabler research. Retailing and international marketing.
Gaiak:	Education, Higher > Marketing. Special events > Marketing. Événements spéciaux > Marketing. Electronic books.
Sarrera elektronikoa:	ProQuest Ebook Central ProQuest Ebook Central SpringerLink

Antzeko izenburuak

Digital marketing : [strategy, implementation and practice] /
nork: Chaffey, Dave, 1963-, et al.
Argitaratua: (2022)

Event management for dummies /
nork: Capell, Laura
Argitaratua: (2013)

The ultimate marketing plan : target your audience! get out your message! build your brand! /
nork: Kennedy, Dan S., 1954-
Argitaratua: (2011)

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
nork: Dib, Allan
Argitaratua: (2021)

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
nork: Dib, Allan
Argitaratua: (2021)

Social media marketing all-in-one for dummies, 4th edition /
nork: Jan, Zimmerman
Argitaratua: (2017)

Creative arts marketing /
nork: O'Sullivan, Terry, 1957-, et al.
Argitaratua: (2017)

The marketing edge for filmmakers : developing a marketing mindset from concept to release /
nork: Schwartz, Russell, approximately 1948-, et al.
Argitaratua: (2020)

Seo 2022: Marketing Campaign Successful: How To Become An SEO Pro: SEO Basics To Make Your Digital /
nork: Jackline, Sara
Argitaratua: (2022)

Marketing fashion : strategy, branding and promotion /
nork: Posner, Harriet
Argitaratua: (2018)

Consumer behaviour and the arts : a marketing perspective /
Argitaratua: (2022)

Consumer behaviour and the arts : a marketing perspective /
Argitaratua: (2022)

The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /
nork: Scott, David Meerman
Argitaratua: (2022)

Brand storytelling : integrated marketing communication for the digital media landscape /
nork: Quesenberry, Keith A.
Argitaratua: (2023)

Fashion & luxury marketing /
nork: Solomon, Michael R., et al.
Argitaratua: (2022)

Events management /
nork: Bowdin, G. A. J.
Argitaratua: (2023)

Standing room only : marketing insights for engaging performing arts audiences /
nork: Bernstein, Joanne Scheff, 1945-
Argitaratua: (2014)

Music management, marketing and PR /
nork: Anderton, Chris, et al.
Argitaratua: (2022)

Youtility : why smart marketing is about help not hype /
nork: Baer, Jay, 1969-
Argitaratua: (2013)

The end of fashion : how marketing changed the clothing business forever /
nork: Agins, Teri
Argitaratua: (2000)

Jab, jab, jab, right hook : how to tell your story in a noisy social world /
nork: Vaynerchuk, Gary
Argitaratua: (2013)

Sustainable event management : a practical guide /
nork: Jones, Meegan
Argitaratua: (2018)

Branded interactions : marketing through design in the digital age /
nork: Spies, Marco, et al.
Argitaratua: (2020)

DROPSHIPPING E-Commerce Business Model 2022: Beginners' Guide to Starting and Making Money Online in the E-Commerce Industry /
nork: Basil, Males
Argitaratua: (2022)

How to Build Your Brand : Implementing a Proven and Effective Process.
nork: Lubin, Laurence
Argitaratua: (2022)

Strategic pricing for the arts /
nork: Rushton, Michael, 1959-
Argitaratua: (2015)

E-Commerce Business Model 2020: This Book Includes: Online Marketing Strategies, Dropshipping, Amazon FBA - Step-by-Step Guide with Latest Techniques to Make Money Online and Reach Financial Freedom /
nork: WORK, JIM
Argitaratua: (2020)

E-commerce : business, technology, society /
nork: Laudon, Kenneth C., 1944-, et al.
Argitaratua: (2022)

The practical guide to achieving customer satisfaction in events and hotels /
nork: Berners, Philip, et al.
Argitaratua: (2023)

Entrepreneurship for the creative and cultural industries /
nork: Kolb, Bonita M.
Argitaratua: (2020)

Transforming higher education : who will create the future? /
nork: Leicester, Graham
Argitaratua: (2018)

The social media bible : tactics, tools, & strategies for business success /
nork: Safko, Lon
Argitaratua: (2012)

Digital tools for academic branding and self-promotion /
Argitaratua: (2017)

Hooked : how processed food became addictive /
nork: Moss, Michael, 1955-
Argitaratua: (2021)

Video projection 101 : the pre-production and execution strategies of a video projectionist /
nork: Harrod, Clem
Argitaratua: (2022)

Event management for the tourism and hospitality industries /
nork: Kolb, Bonita M.
Argitaratua: (2022)

Event design II : wedding, activity, catwal, exhibition /
Argitaratua: (2018)

Event design II : wedding, activity, catwal, exhibition /
Argitaratua: (2018)

A history of the paper pattern industry : the home dressmaking fashion revolution /
nork: Emery, Joy Spanabel
Argitaratua: (2021)

Futures of performance : the responsibilities of performing arts in higher education /
Argitaratua: (2024)