Event marketing in the context of higher education marketing and digital environments /
Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields...
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| 主要作者: | |
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| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
Wiesbaden :
SpringerGabler,
[2020]
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| 丛编: | Gabler research. Retailing and international marketing.
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| 主题: | |
| 在线阅读: | ProQuest Ebook Central ProQuest Ebook Central SpringerLink |