Digital tools for academic branding and self-promotion /
में बचाया:
| अन्य लेखक: | , |
|---|---|
| स्वरूप: | इलेक्ट्रोनिक ई-पुस्तक |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) :
IGI Global,
[2017]
|
| श्रृंखला: | Advances in educational marketing, administration, and leadership (AEMAL) book series.
|
| विषय: | |
| ऑनलाइन पहुंच: | EBSCOhost MyiLibrary Safari Books Online Connect to MyiLibrary resource. Online resource available to Mason students, faculty, staff and onsite patrons. Chapter PDFs via platform: |
विषय - सूची:
- New tools for online academic dissemination: let the world know your best / Margarita Cabrera Mendez, Nuria Lloret-Romero, Rebeca Díez-Somavilla
- We the new media: the disruption of social media in interpersonal and collective communication / Miguel del Fresno
- Building academic branding: the digital branding as academic footprint / Ruth Matovelle Villamar
- Flow my bits, the professor screened: netnography, academic micro-celebrity, and personal branding / Robert V. Kozinets
- Social media as a tool, and tools offered by social media, to teachers and researchers: personal or professional use? / Jose-Luis Poza-Lujan, Ángeles Calduch-Losa
- Academic community manager: manager of the academic community / Ariana Daniela Del Pino Espinoza
- Brand journalism and personal branding in academia / Hada M. Sánchez Gonzales
- Utilising content marketing metrics and social networks for academic visibility: content marketing for academic impact / Mark Anthony Camilleri
- From universities to private companies: a measurable route of LinkedIn users / Enrique Orduna-Malea, Cristina I. Font, José-Antonio Ontalba-Ruipérez
- Good practices for universities on Twitter / Susana Herrera Damas
- The use of geomarketing to promote personal branding: make your mark as a teacher in the territory of internet / Gersón Beltrán López
- Audiobranding and its importance to your personal brand: new ways to communicate our messages through sound / Raúl Terol.