প্রচ্ছদ
প্রথম রেটিং যোগ করুন

Digital tools for academic branding and self-promotion /

সংরক্ষণ করুন:
গ্রন্থ-পঞ্জীর বিবরন
অন্যান্য লেখক: Cabrera, Marga (Editor), Lloret Romero, Nuria, 1966- (Editor)
বিন্যাস: বৈদ্যুতিক বৈদ্যুতিন গ্রন্থ
ভাষা:ইংরেজি
প্রকাশিত: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global, [2017]
মালা:Advances in educational marketing, administration, and leadership (AEMAL) book series.
বিষয়গুলি:
Branding (Marketing)
College teachers > Blogs.
College teachers > Professional relationships.
Digital communications.
Reputation.
Réputation.
Stratégie de marque.
Transmission numérique.
branding.
College teachers.
EDUCATION / Higher
Bibliometric indicators
Brand journalism
Geomarketing
Interpersonal communication
Micro-blogging
Netnography
Social media
Virtual communities
Electronic books.
Blogs.
অনলাইন ব্যবহার করুন:EBSCOhost
MyiLibrary
Safari Books Online
Connect to MyiLibrary resource.
Online resource available to Mason students, faculty, staff and onsite patrons.
Chapter PDFs via platform:
সূচিপত্রের সারণি:
  • New tools for online academic dissemination: let the world know your best / Margarita Cabrera Mendez, Nuria Lloret-Romero, Rebeca Díez-Somavilla
  • We the new media: the disruption of social media in interpersonal and collective communication / Miguel del Fresno
  • Building academic branding: the digital branding as academic footprint / Ruth Matovelle Villamar
  • Flow my bits, the professor screened: netnography, academic micro-celebrity, and personal branding / Robert V. Kozinets
  • Social media as a tool, and tools offered by social media, to teachers and researchers: personal or professional use? / Jose-Luis Poza-Lujan, Ángeles Calduch-Losa
  • Academic community manager: manager of the academic community / Ariana Daniela Del Pino Espinoza
  • Brand journalism and personal branding in academia / Hada M. Sánchez Gonzales
  • Utilising content marketing metrics and social networks for academic visibility: content marketing for academic impact / Mark Anthony Camilleri
  • From universities to private companies: a measurable route of LinkedIn users / Enrique Orduna-Malea, Cristina I. Font, José-Antonio Ontalba-Ruipérez
  • Good practices for universities on Twitter / Susana Herrera Damas
  • The use of geomarketing to promote personal branding: make your mark as a teacher in the territory of internet / Gersón Beltrán López
  • Audiobranding and its importance to your personal brand: new ways to communicate our messages through sound / Raúl Terol.

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