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Youtility : why smart marketing is about help not hype /

"The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your cu...

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Dettagli Bibliografici
Autore principale: Baer, Jay, 1969-
Natura: Libro
Lingua:inglese
Pubblicazione: New York, New York : Portfolio/Penguin, [2013]
Soggetti:
Consumer education.
Customer relations.
Internet marketing.
Marketing > Blogs.
Social media > Economic aspects.
Consommateurs > Éducation.
Marketing sur Internet.
Marketing > Blogues.
Médias sociaux > Aspect économique.
BUSINESS & ECONOMICS > Consumer Behavior.
BUSINESS & ECONOMICS > Marketing > General.
Kundrelationer.
Marknadsföring via Internet.
Sociala medier > ekonomiska aspekter.
Accesso online:Cover image
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