Youtility : why smart marketing is about help not hype /

"The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your cu...

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Détails bibliographiques
Auteur principal: Baer, Jay, 1969-
Format: Livre
Langue:anglais
Publié: New York, New York : Portfolio/Penguin, [2013]
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