Youtility : why smart marketing is about help not hype /
"The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your cu...
保存先:
| 第一著者: | |
|---|---|
| フォーマット: | 図書 |
| 言語: | 英語 |
| 出版事項: |
New York, New York :
Portfolio/Penguin,
[2013]
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| 主題: | |
| オンライン･アクセス: | Cover image |
目次:
- Part I. Turning marketing upside down : Top-of-mind awareness
- Frame-of-mind awareness
- Friend-of-mine awareness
- Part II. The three facets of youtility
- Self-serve information
- Radical transparency
- Real-time relevancy
- Part III. Six blueprints to create youtility : Identify customer needs
- Map customer needs to useful marketing
- Market your marketing
- Insource youtility
- Make youtility a process, not a project
- Keeping score
- Youtility: an easy reference guide.