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Youtility : why smart marketing is about help not hype /

"The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your cu...

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Dades bibliogràfiques
Autor principal: Baer, Jay, 1969-
Format: Llibre
Idioma:anglès
Publicat: New York, New York : Portfolio/Penguin, [2013]
Matèries:
Consumer education.
Customer relations.
Internet marketing.
Marketing > Blogs.
Social media > Economic aspects.
Consommateurs > Éducation.
Marketing sur Internet.
Marketing > Blogues.
Médias sociaux > Aspect économique.
BUSINESS & ECONOMICS > Consumer Behavior.
BUSINESS & ECONOMICS > Marketing > General.
Kundrelationer.
Marknadsföring via Internet.
Sociala medier > ekonomiska aspekter.
Accés en línia:Cover image
Taula de continguts:
  • Part I. Turning marketing upside down : Top-of-mind awareness
  • Frame-of-mind awareness
  • Friend-of-mine awareness
  • Part II. The three facets of youtility
  • Self-serve information
  • Radical transparency
  • Real-time relevancy
  • Part III. Six blueprints to create youtility : Identify customer needs
  • Map customer needs to useful marketing
  • Market your marketing
  • Insource youtility
  • Make youtility a process, not a project
  • Keeping score
  • Youtility: an easy reference guide.

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