The ultimate marketing plan : target your audience! get out your message! build your brand! /

As the market place changes under the impact of the rapid transformation of information and the Internet, marketing plans are more important than ever. This title explains how to integrate social media, contacts and membership, and other tools into a complete plan that strengthens your customer base...

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Bibliografski detalji
Glavni autor: Kennedy, Dan S., 1954-
Format: Knjiga
Jezik:engleski
Izdano: Avon, Mass. : Adams Business, ©2011.
Izdanje:4th ed.
Teme:
Opis
Sažetak:As the market place changes under the impact of the rapid transformation of information and the Internet, marketing plans are more important than ever. This title explains how to integrate social media, contacts and membership, and other tools into a complete plan that strengthens your customer base without breaking your budget.
Opis fizičkog objekta:xiv, 226 pages : illustrations ; 22 cm
Bibliografija:Includes bibliographical references and index.
ISBN:1440511845
1440514321
9781440511844
9781440514326