APA način citiranja (7. izdanje)

Kennedy, D. S. (2011). The ultimate marketing plan: Target your audience! get out your message! build your brand! (4th ed.). Adams Business.

Čikaški stil citiranja (17. izdanje)

Kennedy, Dan S. The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand! 4th ed. Avon, Mass.: Adams Business, 2011.

MLA način citiranja (9. izdanje)

Kennedy, Dan S. The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand! 4th ed. Adams Business, 2011.