Kennedy, D. S. (2011). The ultimate marketing plan: Target your audience! get out your message! build your brand! (4th ed.). Adams Business.
Chicago-viite (17. p.)Kennedy, Dan S. The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand! 4th ed. Avon, Mass.: Adams Business, 2011.
MLA-viite (9. p.)Kennedy, Dan S. The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand! 4th ed. Adams Business, 2011.
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