Παραπομπή σε μορφή APA (7η εκδ.)

Kennedy, D. S. (2011). The ultimate marketing plan: Target your audience! get out your message! build your brand! (4th ed.). Adams Business.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Kennedy, Dan S. The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand! 4th ed. Avon, Mass.: Adams Business, 2011.

Παραπομπή σε μορφή MLA (9th εκδ.)

Kennedy, Dan S. The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand! 4th ed. Adams Business, 2011.