Cita APA (7th ed.)

Kennedy, D. S. (2011). The ultimate marketing plan: Target your audience! get out your message! build your brand! (4th ed.). Adams Business.

Cita Chicago (17th ed.)

Kennedy, Dan S. The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand! 4th ed. Avon, Mass.: Adams Business, 2011.

Cita MLA (9th ed.)

Kennedy, Dan S. The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand! 4th ed. Adams Business, 2011.