Kennedy, D. S. (2011). The ultimate marketing plan: Target your audience! get out your message! build your brand! (4th ed.). Adams Business.
Chicago Style (17th ed.) ZitazioaKennedy, Dan S. The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand! 4th ed. Avon, Mass.: Adams Business, 2011.
MLA (9th ed.) ZitazioaKennedy, Dan S. The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand! 4th ed. Adams Business, 2011.
Kontuz: berrikusi erreferentzia hauek erabili aurretik.