Act like it's your business : branding and marketing strategies for actors /
In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that br...
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| Autor principal: | |
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| Formato: | Recurso Electrónico livro electrónico |
| Idioma: | inglês |
| Publicado em: |
Lanham :
The Scarecrow Press, Incorporated,
2013.
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| Assuntos: | |
| Acesso em linha: | Excerpts Image ebrary EBSCOhost OverDrive ProQuest Ebook Central Available onsite via Stacks |
| Resumo: | In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that brand and broadcasting it through every step of the process-from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website ... |
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| Descrição Física: | 1 online resource (xv, 247 pages) |
| Bibliografia: | Includes bibliographical references (page 241) and index. |
| ISBN: | 0810891603 9780810891609 |