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Writer and journalist Naomi Klein describes the growing resistance to the multinational ethos, a world in which all that is alternative is sold and where innovation is adopted by faceless corporations as a marketing tool.

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Bibliographic Details
Main Author:	Klein, Naomi, 1970-
Format:	Book
Language:	English
Published:	London : Fourth Estate, 2010.
Edition:	10th anniversary ed.
Subjects:	Brand name products > Public opinion Branding (Marketing) > Social aspects International business enterprises > Political aspects International business enterprises > Social aspects Generationskonflikter Konsumtion > sociala aspekter Multinationella fÃ¶retag > politiska aspekter ProtestrÃ¶relser VarumÃ¤rken > politiska aspekter

Description
Summary:	Writer and journalist Naomi Klein describes the growing resistance to the multinational ethos, a world in which all that is alternative is sold and where innovation is adopted by faceless corporations as a marketing tool.
Item Description:	Previous edition: London: Flamingo, 2000.
Physical Description:	xli, 502 pages : illustrations ; 20 cm
Bibliography:	Includes bibliographical references and index.
ISBN:	000734077X 9780007340774