Standing room only : marketing insights for engaging performing arts audiences /

"First published in 1997, Standing Room Only has long been considered the marketing bible for theatre organizations and was the collaborative effort of two professors from Northwestern University's Kellogg School of Business, consistently one of the top-ranked business schools in the natio...

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书目详细资料
主要作者: Bernstein, Joanne Scheff, 1945- (Author)
其他作者: Kotler, Philip
格式: 图书
出版: New York, NY : Palgrave Macmillan, [2014]
版:Second edition.
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SPAA Library: On Shelves

持有资料详情 SPAA Library: On Shelves
索引号: PN1590.M27 B47 2007
复印件 Unknown 可用 预订