Standing room only : marketing insights for engaging performing arts audiences /

"First published in 1997, Standing Room Only has long been considered the marketing bible for theatre organizations and was the collaborative effort of two professors from Northwestern University's Kellogg School of Business, consistently one of the top-ranked business schools in the natio...

Πλήρης περιγραφή

Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Bernstein, Joanne Scheff, 1945- (Συγγραφέας)
Άλλοι συγγραφείς:	Kotler, Philip
Μορφή:	Βιβλίο
Έκδοση:	New York, NY : Palgrave Macmillan, [2014]
Έκδοση:	Second edition.
Θέματα:	Performing arts > Marketing. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Marketing / Multilevel. PERFORMING ARTS / Business Aspects.

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