Standing room only : marketing insights for engaging performing arts audiences /

"First published in 1997, Standing Room Only has long been considered the marketing bible for theatre organizations and was the collaborative effort of two professors from Northwestern University's Kellogg School of Business, consistently one of the top-ranked business schools in the natio...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Bernstein, Joanne Scheff, 1945- (Awdur)
Awduron Eraill: Kotler, Philip
Fformat: Llyfr
Cyhoeddwyd: New York, NY : Palgrave Macmillan, [2014]
Rhifyn:Second edition.
Pynciau:

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