Standing room only : marketing insights for engaging performing arts audiences /

"First published in 1997, Standing Room Only has long been considered the marketing bible for theatre organizations and was the collaborative effort of two professors from Northwestern University's Kellogg School of Business, consistently one of the top-ranked business schools in the natio...

Description complète

Enregistré dans:

Détails bibliographiques
Auteur principal:	Bernstein, Joanne Scheff, 1945- (Auteur)
Autres auteurs:	Kotler, Philip
Format:	Livre
Publié:	New York, NY : Palgrave Macmillan, [2014]
Édition:	Second edition.
Sujets:	Performing arts > Marketing. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Marketing / Multilevel. PERFORMING ARTS / Business Aspects.

Documents similaires

Strategic pricing for the arts /
par: Rushton, Michael, 1959-
Publié: (2015)

Jab, jab, jab, right hook : how to tell your story in a noisy social world /
par: Vaynerchuk, Gary
Publié: (2013)

Youtility : why smart marketing is about help not hype /
par: Baer, Jay, 1969-
Publié: (2013)

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
par: Dib, Allan
Publié: (2021)

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
par: Dib, Allan
Publié: (2021)

How to Build Your Brand : Implementing a Proven and Effective Process.
par: Lubin, Laurence
Publié: (2022)

Sales 101 : from finding leads and closing techniques to retaining customers and growing your business, an essential primer on how to sell /
par: Connick, Wendy
Publié: (2019)

Accounting 101 : from calculating revenues and profits to determining assets and liabilities, an essential guide to accounting basics /
par: Cagan, Michele
Publié: (2017)

Entrepreneurship for the creative and cultural industries /
par: Kolb, Bonita M.
Publié: (2020)

Consumer behaviour and the arts : a marketing perspective /
Publié: (2022)

Consumer behaviour and the arts : a marketing perspective /
Publié: (2022)

Out of our minds : learning to be creative /
par: Robinson, Ken
Publié: (2013)

Marketing fashion : strategy, branding and promotion /
par: Posner, Harriet
Publié: (2018)

Leadership in the performing arts /
par: Stein, Tobie S.
Publié: (2016)

Financial planning & analysis and performance management /
par: Alexander, Jack, 1956-
Publié: (2018)

The social media bible : tactics, tools, & strategies for business success /
par: Safko, Lon
Publié: (2012)

Creative arts marketing /
par: O'Sullivan, Terry, 1957-, et autres
Publié: (2017)

Event marketing in the context of higher education marketing and digital environments /
par: Neus, Florian
Publié: (2020)

Herding tigers : be the leader that creative people need /
par: Henry, Todd
Publié: (2018)

The ultimate marketing plan : target your audience! get out your message! build your brand! /
par: Kennedy, Dan S., 1954-
Publié: (2011)

Social media marketing all-in-one for dummies, 4th edition /
par: Jan, Zimmerman
Publié: (2017)

Digital marketing : [strategy, implementation and practice] /
par: Chaffey, Dave, 1963-, et autres
Publié: (2022)

Brand storytelling : integrated marketing communication for the digital media landscape /
par: Quesenberry, Keith A.
Publié: (2023)

Living the lighting life : a guide to a career in entertainment lighting /
par: Schiller, Brad
Publié: (2021)

Achieving High Performance (Essential Managers) /
Publié: (2022)

Seo 2022: Marketing Campaign Successful: How To Become An SEO Pro: SEO Basics To Make Your Digital /
par: Jackline, Sara
Publié: (2022)

Creative arts therapy careers /
Publié: (2022)

The marketing edge for filmmakers : developing a marketing mindset from concept to release /
par: Schwartz, Russell, approximately 1948-, et autres
Publié: (2020)

How to write a business plan /
par: Finch, Brian
Publié: (2010)

Branded interactions : marketing through design in the digital age /
par: Spies, Marco, et autres
Publié: (2020)

The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /
par: Scott, David Meerman
Publié: (2022)

Creativity, Inc. : overcoming the unseen forces that stand in the way of true inspiration /
par: Catmull, Edwin E.
Publié: (2014)

The end of fashion : how marketing changed the clothing business forever /
par: Agins, Teri
Publié: (2000)

Audience engagement and the role of arts talk in the digital era /
par: Conner, Lynne
Publié: (2013)

Audience engagement and the role of arts talk in the digital era /
par: Conner, Lynne
Publié: (2013)

No logo : no space, no choice, no jobs /
par: Klein, Naomi, 1970-
Publié: (2010)

The young entrepreneur : how to start a business while you're still a student /
par: Goswami, Swish, et autres
Publié: (2022)

Fashion entrepreneurship : the creation of the global fashion business /
par: Karra, Neri
Publié: (2022)

What got you here won't get you there : how successful people become even more successful! /
par: Goldsmith, Marshall, et autres
Publié: (2013)

Fashion & luxury marketing /
par: Solomon, Michael R., et autres
Publié: (2022)