Standing room only : marketing insights for engaging performing arts audiences /

"First published in 1997, Standing Room Only has long been considered the marketing bible for theatre organizations and was the collaborative effort of two professors from Northwestern University's Kellogg School of Business, consistently one of the top-ranked business schools in the natio...

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Detalles Bibliográficos
Autor Principal: Bernstein, Joanne Scheff, 1945- (Author)
Outros autores: Kotler, Philip
Formato: Libro
Publicado: New York, NY : Palgrave Macmillan, [2014]
Edición:Second edition.
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SPAA Library: On Shelves

Detalle de Existencias desde SPAA Library: On Shelves
Número de Clasificación: PN1590.M27 B47 2007
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