Standing room only : marketing insights for engaging performing arts audiences /

"First published in 1997, Standing Room Only has long been considered the marketing bible for theatre organizations and was the collaborative effort of two professors from Northwestern University's Kellogg School of Business, consistently one of the top-ranked business schools in the natio...

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Hlavní autor: Bernstein, Joanne Scheff, 1945- (Autor)
Další autoři: Kotler, Philip
Médium: Kniha
Vydáno: New York, NY : Palgrave Macmillan, [2014]
Vydání:Second edition.
Témata:

SPAA Library: On Shelves

Informace o exemplářích z: SPAA Library: On Shelves
Signatura: PN1590.M27 B47 2007
Jednotka Unknown Dostupné Požadavek