Digital marketing : [strategy, implementation and practice] /

"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisat...

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Bibliographic Details
Main Authors: Chaffey, Dave, 1963- (Author), Ellis-Chadwick, Fiona (Author)
Format: Book
Language:English
Published: Harlow ; New York : Pearson, [2022]
Edition:Eighth Edition.
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SPAA Library

Holdings details from SPAA Library
Call Number: HF5415.1265 .C455 2022
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