検索結果 - "alt"

Blowing the bloody doors off and other lessons in life 著者: Caine, Michael 1933-

Fashion 2 /

No logo : no space, no choice, no jobs / 著者: Klein, Naomi, 1970-

目次: “…No logo at ten -- Introduction: a web of brands -- New branded world -- The brand expands: how the logo grabbed center stage -- Alt.Everything: the youth market and the marketing of cool -- The branding of learning: ads in schools and universities -- Patriarchy gets funky: the triumph of identity marketing -- No choice: Brand bombing: franchises in the age of the superbrand -- Mergers and synergy: the creation of commercial utopias -- Corporate censorship: barricading the branded village -- No jobs: The discarded factory: degraded production in the age of the superbrand -- Threats and temps: from working for nothing to "free agent nation" -- Breeding disloyalty: what goes around, comes around -- No logo: Culture jamming: ads under attack -- Reclaim the streets -- Bad mood rising: the new anti-corporate activism -- The brand boomerang: the tactics of brand-based campaigns -- A tale of three logos: the swoosh, the shell and the arches -- Local foreign policy: students and communities join the fray -- Beyond the brand: the limits of brand-based politics -- Consumerism versus citizenship: the fight for the global common -- Two years on the street: moving through the symbols.…”