نتائج البحث - "The Great Exhibition"

Event management for dummies / حسب Capell, Laura

جدول المحتويات: "…Knowing your audience : Zeroing in on your target market : Alphabet soup: B2B, B2C and B2E ; Delving into demographics -- Conducting research : Working with focus groups ; Looking at competing events ; Use the information you have -- Starting with who you know : Mandatory attendance ; Customer relationship marketing ; Loyal fans of brands -- Deciding on the type of event to put on : Challenging the brief -- Managing meetings -- Crafting a conference : Planning the plenary ; Organising breakout sessions ; Seminars ; Team-building -- Networking knowledgably -- Putting together great exhibitions : Self-selecting ; Using an application process ; Paid-for exhibitions ; Exhibiting at an exhibition -- Perfecting product launches -- Appreciating award ceremonies -- Sizing up sporting events -- Festival fun : Music festivals ; Comedy festivals ; Literature festivals ; Food festivals -- Experiential field marketing : Field marketing ; Experiential marketing ; The pop-up phenomenon -- Giveaways : Goody bags ; Sampling -- Guerrilla marketing -- Flash mobs -- 4. …"