Consumer behaviour and the arts : a marketing perspective /
"Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. This book offers a summary of the knowledge garnered in recent decades by...
保存先:
| その他の著者: | , |
|---|---|
| フォーマット: | 図書 |
| 言語: | 英語 |
| 出版事項: |
New York, NY :
Routledge,
2022.
|
| 版: | 1 Edition. |
| シリーズ: | Discovering the creative industries
|
| 主題: |