Consumer behaviour and the arts : a marketing perspective /
"Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. This book offers a summary of the knowledge garnered in recent decades by...
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| Daljnji autori: | , |
|---|---|
| Format: | Knjiga |
| Jezik: | engleski |
| Izdano: |
New York, NY :
Routledge,
2022.
|
| Izdanje: | 1 Edition. |
| Serija: | Discovering the creative industries
|
| Teme: |
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