Consumer behaviour and the arts : a marketing perspective /
"Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. This book offers a summary of the knowledge garnered in recent decades by...
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| Andre forfattere: | , |
|---|---|
| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
New York, NY :
Routledge,
2022.
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| Udgivelse: | 1 Edition. |
| Serier: | Discovering the creative industries
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| Fag: |
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