Consumer behaviour and the arts : a marketing perspective /

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"Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. This book offers a summary of the knowledge garnered in recent decades by...

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Detalhes bibliográficos
Outros Autores:	Colbert, Franȯis (Editor), Astous, Alain d', 1952- (Editor)
Formato:	Livro
Idioma:	inglês
Publicado em:	New York, NY : Routledge, 2022.
Edição:	1 Edition.
Colecção:	Discovering the creative industries
Assuntos:	Consumer behavior. Arts > Marketing. Marketing.

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