Consumer behaviour and the arts : a marketing perspective /
"Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. This book offers a summary of the knowledge garnered in recent decades by...
में बचाया:
अन्य लेखक: | Colbert, Franȯis (संपादक), Astous, Alain d', 1952- (संपादक) |
---|---|
स्वरूप: | पुस्तक |
भाषा: | अंग्रेज़ी |
प्रकाशित: |
New York, NY :
Routledge,
2022.
|
संस्करण: | 1 Edition. |
श्रृंखला: | Discovering the creative industries
|
विषय: |
समान संसाधन
Consumer behaviour and the arts : a marketing perspective /
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प्रकाशित: (2022)
Hooked : how to build habit-forming products /
द्वारा: Eyal, Nir
प्रकाशित: (2014)
द्वारा: Eyal, Nir
प्रकाशित: (2014)
Youtility : why smart marketing is about help not hype /
द्वारा: Baer, Jay, 1969-
प्रकाशित: (2013)
द्वारा: Baer, Jay, 1969-
प्रकाशित: (2013)
The ultimate marketing plan : target your audience! get out your message! build your brand! /
द्वारा: Kennedy, Dan S., 1954-
प्रकाशित: (2011)
द्वारा: Kennedy, Dan S., 1954-
प्रकाशित: (2011)
The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
द्वारा: Dib, Allan
प्रकाशित: (2021)
द्वारा: Dib, Allan
प्रकाशित: (2021)
The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
द्वारा: Dib, Allan
प्रकाशित: (2021)
द्वारा: Dib, Allan
प्रकाशित: (2021)
Digital marketing : [strategy, implementation and practice] /
द्वारा: Chaffey, Dave, 1963-, और अन्य
प्रकाशित: (2022)
द्वारा: Chaffey, Dave, 1963-, और अन्य
प्रकाशित: (2022)
Brand storytelling : integrated marketing communication for the digital media landscape /
द्वारा: Quesenberry, Keith A.
प्रकाशित: (2023)
द्वारा: Quesenberry, Keith A.
प्रकाशित: (2023)
The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /
द्वारा: Scott, David Meerman
प्रकाशित: (2022)
द्वारा: Scott, David Meerman
प्रकाशित: (2022)
Jab, jab, jab, right hook : how to tell your story in a noisy social world /
द्वारा: Vaynerchuk, Gary
प्रकाशित: (2013)
द्वारा: Vaynerchuk, Gary
प्रकाशित: (2013)
Nudge : the final edition /
द्वारा: Thaler, Richard H., 1945-
प्रकाशित: (2020)
द्वारा: Thaler, Richard H., 1945-
प्रकाशित: (2020)
E-Commerce Business Model 2020: This Book Includes: Online Marketing Strategies, Dropshipping, Amazon FBA - Step-by-Step Guide with Latest Techniques to Make Money Online and Reach Financial Freedom /
द्वारा: WORK, JIM
प्रकाशित: (2020)
द्वारा: WORK, JIM
प्रकाशित: (2020)
How to Build Your Brand : Implementing a Proven and Effective Process.
द्वारा: Lubin, Laurence
प्रकाशित: (2022)
द्वारा: Lubin, Laurence
प्रकाशित: (2022)
Branded interactions : marketing through design in the digital age /
द्वारा: Spies, Marco, और अन्य
प्रकाशित: (2020)
द्वारा: Spies, Marco, और अन्य
प्रकाशित: (2020)
Creative arts marketing /
द्वारा: O'Sullivan, Terry, 1957-, और अन्य
प्रकाशित: (2017)
द्वारा: O'Sullivan, Terry, 1957-, और अन्य
प्रकाशित: (2017)
Standing room only : marketing insights for engaging performing arts audiences /
द्वारा: Bernstein, Joanne Scheff, 1945-
प्रकाशित: (2014)
द्वारा: Bernstein, Joanne Scheff, 1945-
प्रकाशित: (2014)
The social media bible : tactics, tools, & strategies for business success /
द्वारा: Safko, Lon
प्रकाशित: (2012)
द्वारा: Safko, Lon
प्रकाशित: (2012)
Event marketing in the context of higher education marketing and digital environments /
द्वारा: Neus, Florian
प्रकाशित: (2020)
द्वारा: Neus, Florian
प्रकाशित: (2020)
Social media marketing all-in-one for dummies, 4th edition /
द्वारा: Jan, Zimmerman
प्रकाशित: (2017)
द्वारा: Jan, Zimmerman
प्रकाशित: (2017)
The marketing edge for filmmakers : developing a marketing mindset from concept to release /
द्वारा: Schwartz, Russell, approximately 1948-, और अन्य
प्रकाशित: (2020)
द्वारा: Schwartz, Russell, approximately 1948-, और अन्य
प्रकाशित: (2020)
Seo 2022: Marketing Campaign Successful: How To Become An SEO Pro: SEO Basics To Make Your Digital /
द्वारा: Jackline, Sara
प्रकाशित: (2022)
द्वारा: Jackline, Sara
प्रकाशित: (2022)
Strategic pricing for the arts /
द्वारा: Rushton, Michael, 1959-
प्रकाशित: (2015)
द्वारा: Rushton, Michael, 1959-
प्रकाशित: (2015)
The end of fashion : how marketing changed the clothing business forever /
द्वारा: Agins, Teri
प्रकाशित: (2000)
द्वारा: Agins, Teri
प्रकाशित: (2000)
Marketing fashion : strategy, branding and promotion /
द्वारा: Posner, Harriet
प्रकाशित: (2018)
द्वारा: Posner, Harriet
प्रकाशित: (2018)
Fashion & luxury marketing /
द्वारा: Solomon, Michael R., और अन्य
प्रकाशित: (2022)
द्वारा: Solomon, Michael R., और अन्य
प्रकाशित: (2022)
Entrepreneurship for the creative and cultural industries /
द्वारा: Kolb, Bonita M.
प्रकाशित: (2020)
द्वारा: Kolb, Bonita M.
प्रकाशित: (2020)
Music management, marketing and PR /
द्वारा: Anderton, Chris, और अन्य
प्रकाशित: (2022)
द्वारा: Anderton, Chris, और अन्य
प्रकाशित: (2022)
DROPSHIPPING E-Commerce Business Model 2022: Beginners' Guide to Starting and Making Money Online in the E-Commerce Industry /
द्वारा: Basil, Males
प्रकाशित: (2022)
द्वारा: Basil, Males
प्रकाशित: (2022)
E-commerce : business, technology, society /
द्वारा: Laudon, Kenneth C., 1944-, और अन्य
प्रकाशित: (2022)
द्वारा: Laudon, Kenneth C., 1944-, और अन्य
प्रकाशित: (2022)
Permission marketing : strangers into friends into customers.
द्वारा: Godin, Seth
प्रकाशित: (1999)
द्वारा: Godin, Seth
प्रकाशित: (1999)
Hooked : how processed food became addictive /
द्वारा: Moss, Michael, 1955-
प्रकाशित: (2021)
द्वारा: Moss, Michael, 1955-
प्रकाशित: (2021)
The ten types of human : a new understanding of who we are and who we can be /
द्वारा: Dias, Dexter
प्रकाशित: (2018)
द्वारा: Dias, Dexter
प्रकाशित: (2018)
Managing organisational success in the arts /
प्रकाशित: (2019)
प्रकाशित: (2019)
A history of the paper pattern industry : the home dressmaking fashion revolution /
द्वारा: Emery, Joy Spanabel
प्रकाशित: (2021)
द्वारा: Emery, Joy Spanabel
प्रकाशित: (2021)
Reframing organizations : artistry, choice, and leadership /
द्वारा: Bolman, Lee G.
प्रकाशित: (2003)
द्वारा: Bolman, Lee G.
प्रकाशित: (2003)
The magus : a revised version with a foreword by the author /
द्वारा: Fowles, John, 1926-
प्रकाशित: (1997)
द्वारा: Fowles, John, 1926-
प्रकाशित: (1997)
Spring awakening /
द्वारा: Reiss, Anya
प्रकाशित: (2014)
द्वारा: Reiss, Anya
प्रकाशित: (2014)
The power of giving away power : how the best leaders learn to let go /
द्वारा: Barzun, Matthew Winthrop, 1970-
प्रकाशित: (2021)
द्वारा: Barzun, Matthew Winthrop, 1970-
प्रकाशित: (2021)
The Zahir : a novel of obsession /
द्वारा: Coelho, Paulo
प्रकाशित: (2006)
द्वारा: Coelho, Paulo
प्रकाशित: (2006)
The brain : the story of you /
द्वारा: Eagleman, David
प्रकाशित: (2016)
द्वारा: Eagleman, David
प्रकाशित: (2016)
समान संसाधन
-
Consumer behaviour and the arts : a marketing perspective /
प्रकाशित: (2022) -
Hooked : how to build habit-forming products /
द्वारा: Eyal, Nir
प्रकाशित: (2014) -
Youtility : why smart marketing is about help not hype /
द्वारा: Baer, Jay, 1969-
प्रकाशित: (2013) -
The ultimate marketing plan : target your audience! get out your message! build your brand! /
द्वारा: Kennedy, Dan S., 1954-
प्रकाशित: (2011) -
The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
द्वारा: Dib, Allan
प्रकाशित: (2021)