Consumer behaviour and the arts : a marketing perspective /

Mostrar otras versiones (1)

"Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. This book offers a summary of the knowledge garnered in recent decades by...

Descripción completa

Guardado en:

Detalles Bibliográficos
Otros Autores:	Colbert, Franȯis (Editor), Astous, Alain d', 1952- (Editor)
Formato:	Libro
Lenguaje:	inglés
Publicado:	New York, NY : Routledge, 2022.
Edición:	1 Edition.
Colección:	Discovering the creative industries
Materias:	Consumer behavior. Arts > Marketing. Marketing.

Ejemplares similares

Consumer behaviour and the arts : a marketing perspective /
Publicado: (2022)

Hooked : how to build habit-forming products /
por: Eyal, Nir
Publicado: (2014)

Youtility : why smart marketing is about help not hype /
por: Baer, Jay, 1969-
Publicado: (2013)

The ultimate marketing plan : target your audience! get out your message! build your brand! /
por: Kennedy, Dan S., 1954-
Publicado: (2011)

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
por: Dib, Allan
Publicado: (2021)

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
por: Dib, Allan
Publicado: (2021)

Digital marketing : [strategy, implementation and practice] /
por: Chaffey, Dave, 1963-, et al.
Publicado: (2022)

Brand storytelling : integrated marketing communication for the digital media landscape /
por: Quesenberry, Keith A.
Publicado: (2023)

The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /
por: Scott, David Meerman
Publicado: (2022)

Jab, jab, jab, right hook : how to tell your story in a noisy social world /
por: Vaynerchuk, Gary
Publicado: (2013)

Nudge : the final edition /
por: Thaler, Richard H., 1945-
Publicado: (2020)

E-Commerce Business Model 2020: This Book Includes: Online Marketing Strategies, Dropshipping, Amazon FBA - Step-by-Step Guide with Latest Techniques to Make Money Online and Reach Financial Freedom /
por: WORK, JIM
Publicado: (2020)

How to Build Your Brand : Implementing a Proven and Effective Process.
por: Lubin, Laurence
Publicado: (2022)

Branded interactions : marketing through design in the digital age /
por: Spies, Marco, et al.
Publicado: (2020)

Creative arts marketing /
por: O'Sullivan, Terry, 1957-, et al.
Publicado: (2017)

Standing room only : marketing insights for engaging performing arts audiences /
por: Bernstein, Joanne Scheff, 1945-
Publicado: (2014)

The social media bible : tactics, tools, & strategies for business success /
por: Safko, Lon
Publicado: (2012)

Event marketing in the context of higher education marketing and digital environments /
por: Neus, Florian
Publicado: (2020)

Social media marketing all-in-one for dummies, 4th edition /
por: Jan, Zimmerman
Publicado: (2017)

The marketing edge for filmmakers : developing a marketing mindset from concept to release /
por: Schwartz, Russell, approximately 1948-, et al.
Publicado: (2020)

Seo 2022: Marketing Campaign Successful: How To Become An SEO Pro: SEO Basics To Make Your Digital /
por: Jackline, Sara
Publicado: (2022)

Strategic pricing for the arts /
por: Rushton, Michael, 1959-
Publicado: (2015)

The end of fashion : how marketing changed the clothing business forever /
por: Agins, Teri
Publicado: (2000)

Marketing fashion : strategy, branding and promotion /
por: Posner, Harriet
Publicado: (2018)

Fashion & luxury marketing /
por: Solomon, Michael R., et al.
Publicado: (2022)

Entrepreneurship for the creative and cultural industries /
por: Kolb, Bonita M.
Publicado: (2020)

Music management, marketing and PR /
por: Anderton, Chris, et al.
Publicado: (2022)

DROPSHIPPING E-Commerce Business Model 2022: Beginners' Guide to Starting and Making Money Online in the E-Commerce Industry /
por: Basil, Males
Publicado: (2022)

E-commerce : business, technology, society /
por: Laudon, Kenneth C., 1944-, et al.
Publicado: (2022)

Permission marketing : strangers into friends into customers.
por: Godin, Seth
Publicado: (1999)

Hooked : how processed food became addictive /
por: Moss, Michael, 1955-
Publicado: (2021)

The ten types of human : a new understanding of who we are and who we can be /
por: Dias, Dexter
Publicado: (2018)

Managing organisational success in the arts /
Publicado: (2019)

A history of the paper pattern industry : the home dressmaking fashion revolution /
por: Emery, Joy Spanabel
Publicado: (2021)

Reframing organizations : artistry, choice, and leadership /
por: Bolman, Lee G.
Publicado: (2003)

The magus : a revised version with a foreword by the author /
por: Fowles, John, 1926-
Publicado: (1997)

Spring awakening /
por: Reiss, Anya
Publicado: (2014)

The power of giving away power : how the best leaders learn to let go /
por: Barzun, Matthew Winthrop, 1970-
Publicado: (2021)

The Zahir : a novel of obsession /
por: Coelho, Paulo
Publicado: (2006)

The brain : the story of you /
por: Eagleman, David
Publicado: (2016)