Consumer behaviour and the arts : a marketing perspective /

Εμφάνιση άλλων εκδόσεων (1)

"Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. This book offers a summary of the knowledge garnered in recent decades by...

Πλήρης περιγραφή

Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Άλλοι συγγραφείς:	Colbert, Franȯis (Επιμελητής έκδοσης), Astous, Alain d', 1952- (Επιμελητής έκδοσης)
Μορφή:	Βιβλίο
Γλώσσα:	Αγγλικά
Έκδοση:	New York, NY : Routledge, 2022.
Έκδοση:	1 Edition.
Σειρά:	Discovering the creative industries
Θέματα:	Consumer behavior. Arts > Marketing. Marketing.

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