Consumer behaviour and the arts : a marketing perspective /

Veure altres versions (1)

"Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. This book offers a summary of the knowledge garnered in recent decades by...

Descripció completa

Guardat en:

Dades bibliogràfiques
Altres autors:	Colbert, Franȯis (Editor), Astous, Alain d', 1952- (Editor)
Format:	Llibre
Idioma:	anglès
Publicat:	New York, NY : Routledge, 2022.
Edició:	1 Edition.
Col·lecció:	Discovering the creative industries
Matèries:	Consumer behavior. Arts > Marketing. Marketing.

Ítems similars

Consumer behaviour and the arts : a marketing perspective /
Publicat: (2022)

Hooked : how to build habit-forming products /
per: Eyal, Nir
Publicat: (2014)

Youtility : why smart marketing is about help not hype /
per: Baer, Jay, 1969-
Publicat: (2013)

The ultimate marketing plan : target your audience! get out your message! build your brand! /
per: Kennedy, Dan S., 1954-
Publicat: (2011)

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
per: Dib, Allan
Publicat: (2021)

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
per: Dib, Allan
Publicat: (2021)

Digital marketing : [strategy, implementation and practice] /
per: Chaffey, Dave, 1963-, et al.
Publicat: (2022)

Brand storytelling : integrated marketing communication for the digital media landscape /
per: Quesenberry, Keith A.
Publicat: (2023)

The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /
per: Scott, David Meerman
Publicat: (2022)

Jab, jab, jab, right hook : how to tell your story in a noisy social world /
per: Vaynerchuk, Gary
Publicat: (2013)

Nudge : the final edition /
per: Thaler, Richard H., 1945-
Publicat: (2020)

E-Commerce Business Model 2020: This Book Includes: Online Marketing Strategies, Dropshipping, Amazon FBA - Step-by-Step Guide with Latest Techniques to Make Money Online and Reach Financial Freedom /
per: WORK, JIM
Publicat: (2020)

How to Build Your Brand : Implementing a Proven and Effective Process.
per: Lubin, Laurence
Publicat: (2022)

Branded interactions : marketing through design in the digital age /
per: Spies, Marco, et al.
Publicat: (2020)

Creative arts marketing /
per: O'Sullivan, Terry, 1957-, et al.
Publicat: (2017)

Standing room only : marketing insights for engaging performing arts audiences /
per: Bernstein, Joanne Scheff, 1945-
Publicat: (2014)

The social media bible : tactics, tools, & strategies for business success /
per: Safko, Lon
Publicat: (2012)

Event marketing in the context of higher education marketing and digital environments /
per: Neus, Florian
Publicat: (2020)

Social media marketing all-in-one for dummies, 4th edition /
per: Jan, Zimmerman
Publicat: (2017)

The marketing edge for filmmakers : developing a marketing mindset from concept to release /
per: Schwartz, Russell, approximately 1948-, et al.
Publicat: (2020)

Seo 2022: Marketing Campaign Successful: How To Become An SEO Pro: SEO Basics To Make Your Digital /
per: Jackline, Sara
Publicat: (2022)

Strategic pricing for the arts /
per: Rushton, Michael, 1959-
Publicat: (2015)

The end of fashion : how marketing changed the clothing business forever /
per: Agins, Teri
Publicat: (2000)

Marketing fashion : strategy, branding and promotion /
per: Posner, Harriet
Publicat: (2018)

Fashion & luxury marketing /
per: Solomon, Michael R., et al.
Publicat: (2022)

Entrepreneurship for the creative and cultural industries /
per: Kolb, Bonita M.
Publicat: (2020)

Music management, marketing and PR /
per: Anderton, Chris, et al.
Publicat: (2022)

DROPSHIPPING E-Commerce Business Model 2022: Beginners' Guide to Starting and Making Money Online in the E-Commerce Industry /
per: Basil, Males
Publicat: (2022)

E-commerce : business, technology, society /
per: Laudon, Kenneth C., 1944-, et al.
Publicat: (2022)

Permission marketing : strangers into friends into customers.
per: Godin, Seth
Publicat: (1999)

Hooked : how processed food became addictive /
per: Moss, Michael, 1955-
Publicat: (2021)

The ten types of human : a new understanding of who we are and who we can be /
per: Dias, Dexter
Publicat: (2018)

Managing organisational success in the arts /
Publicat: (2019)

A history of the paper pattern industry : the home dressmaking fashion revolution /
per: Emery, Joy Spanabel
Publicat: (2021)

Reframing organizations : artistry, choice, and leadership /
per: Bolman, Lee G.
Publicat: (2003)

The magus : a revised version with a foreword by the author /
per: Fowles, John, 1926-
Publicat: (1997)

Spring awakening /
per: Reiss, Anya
Publicat: (2014)

The power of giving away power : how the best leaders learn to let go /
per: Barzun, Matthew Winthrop, 1970-
Publicat: (2021)

The Zahir : a novel of obsession /
per: Coelho, Paulo
Publicat: (2006)

The brain : the story of you /
per: Eagleman, David
Publicat: (2016)