Consumer behaviour and the arts : a marketing perspective /

عرض إصدارات أخرى (1)

"Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. This book offers a summary of the knowledge garnered in recent decades by...

وصف كامل

محفوظ في:

التفاصيل البيبلوغرافية
مؤلفون آخرون:	Colbert, Franȯis (المحرر), Astous, Alain d', 1952- (المحرر)
التنسيق:	كتاب
اللغة:	الإنجليزية
منشور في:	New York, NY : Routledge, 2022.
الطبعة:	1 Edition.
سلاسل:	Discovering the creative industries
الموضوعات:	Consumer behavior. Arts > Marketing. Marketing.

مواد مشابهة

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