Consumer behaviour and the arts : a marketing perspective /
"Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. This book offers a summary of the knowledge garnered in recent decades by...
में बचाया:
| अन्य लेखक: | , |
|---|---|
| स्वरूप: | पुस्तक |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
New York, NY :
Routledge,
2022.
|
| संस्करण: | 1 Edition. |
| श्रृंखला: | Discovering the creative industries
|
| विषय: |