Brand storytelling : integrated marketing communication for the digital media landscape /
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media...
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| Formaat: | Boek |
| Taal: | Engels |
| Gepubliceerd in: |
Lanham, Maryland :
Rowman & Littlefield,
2023.
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| Onderwerpen: |
SPAA Library: On Shelves
| Plaatsingsnummer: |
HF5415.1255 .Q47 2023 |
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| Kopie Unknown | Beschikbaar Plaats een reservatie |