Brand storytelling : integrated marketing communication for the digital media landscape /
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media...
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Lanham, Maryland :
Rowman & Littlefield,
2023.
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| Subjects: |
SPAA Library: On Shelves
| Call Number: |
HF5415.1255 .Q47 2023 |
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| Copy Unknown | Available Place a Hold |