Brand storytelling : integrated marketing communication for the digital media landscape /
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media...
Saved in:
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | 图书 |
| 语言: | 英语 |
| 出版: |
Lanham, Maryland :
Rowman & Littlefield,
2023.
|
| 主题: |
成为第一个发表评论!