Brand storytelling : integrated marketing communication for the digital media landscape /

This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media...

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Bibliographic Details
Main Author:	Quesenberry, Keith A.
Other Authors:	Coolsen, Michael K.
Format:	Book
Language:	English
Published:	Lanham, Maryland : Rowman & Littlefield, 2023.
Subjects:	Branding (Marketing)

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