Brand storytelling : integrated marketing communication for the digital media landscape /

This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media...

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Bibliografiske detaljer
Hovedforfatter:	Quesenberry, Keith A.
Andre forfattere:	Coolsen, Michael K.
Format:	Bog
Sprog:	engelsk
Udgivet:	Lanham, Maryland : Rowman & Littlefield, 2023.
Fag:	Branding (Marketing)

Lignende værker

How to Build Your Brand : Implementing a Proven and Effective Process.
af: Lubin, Laurence
Udgivet: (2022)

Branded interactions : marketing through design in the digital age /
af: Spies, Marco, et al.
Udgivet: (2020)

Marketing fashion : strategy, branding and promotion /
af: Posner, Harriet
Udgivet: (2018)

Digital tools for academic branding and self-promotion /
Udgivet: (2017)

Digital marketing : [strategy, implementation and practice] /
af: Chaffey, Dave, 1963-, et al.
Udgivet: (2022)

The ultimate marketing plan : target your audience! get out your message! build your brand! /
af: Kennedy, Dan S., 1954-
Udgivet: (2011)

Consumer behaviour and the arts : a marketing perspective /
Udgivet: (2022)

Consumer behaviour and the arts : a marketing perspective /
Udgivet: (2022)

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
af: Dib, Allan
Udgivet: (2021)

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
af: Dib, Allan
Udgivet: (2021)

The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /
af: Scott, David Meerman
Udgivet: (2022)

Youtility : why smart marketing is about help not hype /
af: Baer, Jay, 1969-
Udgivet: (2013)

Jab, jab, jab, right hook : how to tell your story in a noisy social world /
af: Vaynerchuk, Gary
Udgivet: (2013)

The social media bible : tactics, tools, & strategies for business success /
af: Safko, Lon
Udgivet: (2012)

Drawing attention : how to build your brand using illustration /
af: Dobruk, Magdaelna
Udgivet: (2021)

Event marketing in the context of higher education marketing and digital environments /
af: Neus, Florian
Udgivet: (2020)

Social media marketing all-in-one for dummies, 4th edition /
af: Jan, Zimmerman
Udgivet: (2017)

Permission marketing : strangers into friends into customers.
af: Godin, Seth
Udgivet: (1999)

No logo : no space, no choice, no jobs /
af: Klein, Naomi, 1970-
Udgivet: (2010)

Seo 2022: Marketing Campaign Successful: How To Become An SEO Pro: SEO Basics To Make Your Digital /
af: Jackline, Sara
Udgivet: (2022)

Standing room only : marketing insights for engaging performing arts audiences /
af: Bernstein, Joanne Scheff, 1945-
Udgivet: (2014)

Creative arts marketing /
af: O'Sullivan, Terry, 1957-, et al.
Udgivet: (2017)

Hooked : how to build habit-forming products /
af: Eyal, Nir
Udgivet: (2014)

The marketing edge for filmmakers : developing a marketing mindset from concept to release /
af: Schwartz, Russell, approximately 1948-, et al.
Udgivet: (2020)

The end of fashion : how marketing changed the clothing business forever /
af: Agins, Teri
Udgivet: (2000)

Fashion & luxury marketing /
af: Solomon, Michael R., et al.
Udgivet: (2022)

Music management, marketing and PR /
af: Anderton, Chris, et al.
Udgivet: (2022)

Impro for storytellers : theatresports and the art of making things happen /
af: Johnstone, Keith
Udgivet: (1999)

DROPSHIPPING E-Commerce Business Model 2022: Beginners' Guide to Starting and Making Money Online in the E-Commerce Industry /
af: Basil, Males
Udgivet: (2022)

E-Commerce Business Model 2020: This Book Includes: Online Marketing Strategies, Dropshipping, Amazon FBA - Step-by-Step Guide with Latest Techniques to Make Money Online and Reach Financial Freedom /
af: WORK, JIM
Udgivet: (2020)

Strategic pricing for the arts /
af: Rushton, Michael, 1959-
Udgivet: (2015)

E-commerce : business, technology, society /
af: Laudon, Kenneth C., 1944-, et al.
Udgivet: (2022)

Entrepreneurship for the creative and cultural industries /
af: Kolb, Bonita M.
Udgivet: (2020)

Brand new ancients /
af: Tempest, Kae, 1985-
Udgivet: (2013)

Pixar storytelling : rules for effective storytelling based on Pixar's greatest films /
af: Movshovitz, Dean
Udgivet: (2015)

Hooked : how processed food became addictive /
af: Moss, Michael, 1955-
Udgivet: (2021)

Documentary storytelling : creative nonfiction on screen /
af: Bernard, Sheila Curran
Udgivet: (2023)

Interactive storytelling for the screen /
Udgivet: (2021)

Cinematic storytelling : a comprehensive guide for directors and cinematographers /
af: Robotham, Thomas
Udgivet: (2022)

Body Language: 'Spellbinding storytelling' Val McDermid /
af: Turner, A. K.
Udgivet: (2021)