Brand storytelling : integrated marketing communication for the digital media landscape /

This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media...

Uloženo v:

Podrobná bibliografie
Hlavní autor:	Quesenberry, Keith A.
Další autoři:	Coolsen, Michael K.
Médium:	Kniha
Jazyk:	angličtina
Vydáno:	Lanham, Maryland : Rowman & Littlefield, 2023.
Témata:	Branding (Marketing)

Podobné jednotky

How to Build Your Brand : Implementing a Proven and Effective Process.
Autor: Lubin, Laurence
Vydáno: (2022)

Branded interactions : marketing through design in the digital age /
Autor: Spies, Marco, a další
Vydáno: (2020)

Marketing fashion : strategy, branding and promotion /
Autor: Posner, Harriet
Vydáno: (2018)

Digital tools for academic branding and self-promotion /
Vydáno: (2017)

Digital marketing : [strategy, implementation and practice] /
Autor: Chaffey, Dave, 1963-, a další
Vydáno: (2022)

The ultimate marketing plan : target your audience! get out your message! build your brand! /
Autor: Kennedy, Dan S., 1954-
Vydáno: (2011)

Consumer behaviour and the arts : a marketing perspective /
Vydáno: (2022)

Consumer behaviour and the arts : a marketing perspective /
Vydáno: (2022)

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
Autor: Dib, Allan
Vydáno: (2021)

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
Autor: Dib, Allan
Vydáno: (2021)

The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /
Autor: Scott, David Meerman
Vydáno: (2022)

Youtility : why smart marketing is about help not hype /
Autor: Baer, Jay, 1969-
Vydáno: (2013)

Jab, jab, jab, right hook : how to tell your story in a noisy social world /
Autor: Vaynerchuk, Gary
Vydáno: (2013)

The social media bible : tactics, tools, & strategies for business success /
Autor: Safko, Lon
Vydáno: (2012)

Drawing attention : how to build your brand using illustration /
Autor: Dobruk, Magdaelna
Vydáno: (2021)

Event marketing in the context of higher education marketing and digital environments /
Autor: Neus, Florian
Vydáno: (2020)

Social media marketing all-in-one for dummies, 4th edition /
Autor: Jan, Zimmerman
Vydáno: (2017)

Permission marketing : strangers into friends into customers.
Autor: Godin, Seth
Vydáno: (1999)

No logo : no space, no choice, no jobs /
Autor: Klein, Naomi, 1970-
Vydáno: (2010)

Seo 2022: Marketing Campaign Successful: How To Become An SEO Pro: SEO Basics To Make Your Digital /
Autor: Jackline, Sara
Vydáno: (2022)

Standing room only : marketing insights for engaging performing arts audiences /
Autor: Bernstein, Joanne Scheff, 1945-
Vydáno: (2014)

Hooked : how to build habit-forming products /
Autor: Eyal, Nir
Vydáno: (2014)

Creative arts marketing /
Autor: O'Sullivan, Terry, 1957-, a další
Vydáno: (2017)

The marketing edge for filmmakers : developing a marketing mindset from concept to release /
Autor: Schwartz, Russell, approximately 1948-, a další
Vydáno: (2020)

Fashion & luxury marketing /
Autor: Solomon, Michael R., a další
Vydáno: (2022)

The end of fashion : how marketing changed the clothing business forever /
Autor: Agins, Teri
Vydáno: (2000)

Music management, marketing and PR /
Autor: Anderton, Chris, a další
Vydáno: (2022)

Impro for storytellers : theatresports and the art of making things happen /
Autor: Johnstone, Keith
Vydáno: (1999)

DROPSHIPPING E-Commerce Business Model 2022: Beginners' Guide to Starting and Making Money Online in the E-Commerce Industry /
Autor: Basil, Males
Vydáno: (2022)

E-Commerce Business Model 2020: This Book Includes: Online Marketing Strategies, Dropshipping, Amazon FBA - Step-by-Step Guide with Latest Techniques to Make Money Online and Reach Financial Freedom /
Autor: WORK, JIM
Vydáno: (2020)

Strategic pricing for the arts /
Autor: Rushton, Michael, 1959-
Vydáno: (2015)

E-commerce : business, technology, society /
Autor: Laudon, Kenneth C., 1944-, a další
Vydáno: (2022)

Entrepreneurship for the creative and cultural industries /
Autor: Kolb, Bonita M.
Vydáno: (2020)

Brand new ancients /
Autor: Tempest, Kae, 1985-
Vydáno: (2013)

Pixar storytelling : rules for effective storytelling based on Pixar's greatest films /
Autor: Movshovitz, Dean
Vydáno: (2015)

Hooked : how processed food became addictive /
Autor: Moss, Michael, 1955-
Vydáno: (2021)

Documentary storytelling : creative nonfiction on screen /
Autor: Bernard, Sheila Curran
Vydáno: (2023)

Interactive storytelling for the screen /
Vydáno: (2021)

Cinematic storytelling : a comprehensive guide for directors and cinematographers /
Autor: Robotham, Thomas
Vydáno: (2022)

The growth of a storyteller : helicopter stories in action /
Autor: Lee, Trisha
Vydáno: (2023)