Brand storytelling : integrated marketing communication for the digital media landscape /
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media...
Bewaard in:
| Hoofdauteur: | |
|---|---|
| Andere auteurs: | |
| Formaat: | Boek |
| Taal: | Engels |
| Gepubliceerd in: |
Lanham, Maryland :
Rowman & Littlefield,
2023.
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| Onderwerpen: |
MARC
| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 005 | 20250109140638.0 | ||
| 008 | 051122s2023 xxu b 001 0 eng d | ||
| 020 | |a 9781538176382 | ||
| 050 | 1 | 4 | |a HF5415.1255 |b .Q47 2023 |
| 100 | 1 | |a Quesenberry, Keith A. |9 21648 | |
| 245 | 1 | 0 | |a Brand storytelling : |b integrated marketing communication for the digital media landscape / |c Keith A. Quesenberry, Michael K. Coolsen. |
| 260 | |a Lanham, Maryland : |b Rowman & Littlefield, |c 2023. | ||
| 300 | |a 308 p. ; |c 24 cm. | ||
| 501 | |a K_B | ||
| 520 | |a This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Branding (Marketing) |9 621 | |
| 700 | 1 | |a Coolsen, Michael K. |9 21649 | |
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 HF54151255 Q47 02023 |7 0 |9 8801 |a SPAA |b SPAA |c On Shelves |d 2025-02-13 |l 0 |o HF5415.1255 .Q47 2023 |p 0004678 |r 2025-02-13 15:29:02 |w 2025-02-13 |y BK | ||
| 999 | |c 6911 |d 6911 | ||