Brand storytelling : integrated marketing communication for the digital media landscape /

This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media...

Ful tanımlama

Kaydedildi:
Detaylı Bibliyografya
Yazar: Quesenberry, Keith A.
Diğer Yazarlar: Coolsen, Michael K.
Materyal Türü: Kitap
Dil:İngilizce
Baskı/Yayın Bilgisi: Lanham, Maryland : Rowman & Littlefield, 2023.
Konular:

MARC

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020 |a 9781538176382 
050 1 4 |a HF5415.1255  |b .Q47 2023 
100 1 |a Quesenberry, Keith A.  |9 21648 
245 1 0 |a Brand storytelling :  |b integrated marketing communication for the digital media landscape /  |c Keith A. Quesenberry, Michael K. Coolsen. 
260 |a Lanham, Maryland :  |b Rowman & Littlefield,  |c 2023. 
300 |a 308 p. ;  |c 24 cm. 
501 |a K_B 
520 |a This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape. 
504 |a Includes bibliographical references and index. 
650 0 |a Branding (Marketing)  |9 621 
700 1 |a Coolsen, Michael K.  |9 21649 
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