Brand storytelling : integrated marketing communication for the digital media landscape /
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media...
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| Autor principal: | |
|---|---|
| Outros Autores: | |
| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
Lanham, Maryland :
Rowman & Littlefield,
2023.
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| Assuntos: |
MARC
| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 005 | 20250109140638.0 | ||
| 008 | 051122s2023 xxu b 001 0 eng d | ||
| 020 | |a 9781538176382 | ||
| 050 | 1 | 4 | |a HF5415.1255 |b .Q47 2023 |
| 100 | 1 | |a Quesenberry, Keith A. |9 21648 | |
| 245 | 1 | 0 | |a Brand storytelling : |b integrated marketing communication for the digital media landscape / |c Keith A. Quesenberry, Michael K. Coolsen. |
| 260 | |a Lanham, Maryland : |b Rowman & Littlefield, |c 2023. | ||
| 300 | |a 308 p. ; |c 24 cm. | ||
| 501 | |a K_B | ||
| 520 | |a This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Branding (Marketing) |9 621 | |
| 700 | 1 | |a Coolsen, Michael K. |9 21649 | |
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 HF54151255 Q47 02023 |7 0 |9 8801 |a SPAA |b SPAA |c On Shelves |d 2025-02-13 |l 0 |o HF5415.1255 .Q47 2023 |p 0004678 |r 2025-02-13 15:29:02 |w 2025-02-13 |y BK | ||
| 999 | |c 6911 |d 6911 | ||