Brand storytelling : integrated marketing communication for the digital media landscape /
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media...
Збережено в:
| Автор: | |
|---|---|
| Інші автори: | |
| Формат: | Книга |
| Мова: | Англійська |
| Опубліковано: |
Lanham, Maryland :
Rowman & Littlefield,
2023.
|
| Предмети: |
| Резюме: | This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape. |
|---|---|
| Фізичний опис: | 308 p. ; 24 cm. |
| Бібліографія: | Includes bibliographical references and index. |
| ISBN: | 9781538176382 |